Invitation to join the program “Highway to a 100 Unicorns”

Highway to a 100 Unicorns

Dear Startup,

Microsoft is proud to host Highway to a 100 Unicorns, a program with the aim to discover, nurture and engage with high potential technology startups, to help them achieve their scaling goals in a bid to enable them to become truly global enterprises in the future.

Microsoft is now bringing the program to 16 countries in the South East Asia and Asia Pacific region. They have asked for our help as prominent ecosystem players to identify the best startups that will benefit from the program and that’s why I am reaching out to you.

About Highway to a 100 Unicorns:

The aim of the program is to identify the top technology startups in each country the program engages with and onboard them into a year long deep mentorship program with Microsoft.

Criteria for Startups to apply for the Emerge X Program:

  1. B2B Product Companies with product market fit
  2. Revenue Generating with at least 3-4 clients
  3. Funding is a plus

The top 3 of the Emerge X for each country will further be selected to a pitch competition judged by a panel of top investors and industry leaders.

The Emerge X startups will gain access to several significant benefits over the course of a year including deep dives, access to a founder bootcamp, free GitHub and Azure credits, GTM opportunities and more. For further detail please refer to the program brief attached below.

You can apply to the program through the website. To submit an application, follow the instructions below:

  • Sign up for the Emerge X competition by submitting your application on GrowthEnabler, the competition partner (this link is available on the website). Once the application is completed, startups must bring their GrowthEnabler profile section to 80% 

Please reach out to for any queries

Program Brief – Highway to a 100 Unicorns

Startup Nominations Form

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